Customer Loyalty Incentive Programs
The key purpose of any customer loyalty program is to drive product loyalty and take rates while increasing your total customer market share. Implementing a well defined, attractive incentive program for the demographics of your audience will help you build customer loyalty and strong relationships that will grow and lead to high customer retention.
Customer loyalty programs provide you tangible results:
  • Increased sales
  • Increased customer retention
  • Increased customer referrals
  • Increased repetitive buying
  • Market analysis
  • Increased long term profitability
Sales & Marketing Magazine conducted a study and found that it costs 133% more to sell to new customers than to existing ones. Making the effort to track loyalty is the first step towards profitability. In a recent study, Deloitte Research found that manufacturing companies who tracked customer retention, set loyalty goals, and made efforts to exceed their loyalty goals, were 60% more profitable than those manufacturers who made no efforts to track customer loyalty.
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